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The ABCs of Customer Engagement

Customer engagement is changing the way companies do business and quickly becoming a key factor in customer retention and attraction. Customer engagement is an ongoing process that touches each stage of the customer life cycle – way beyond the point of sale. A quality customer engagement strategy can create a competitive edge by improving the …

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Mining for Gold: How to Gather Great Testimonials

Word of mouth advertising has stood the test of time and has proven to be a very effective form of promotion, because of the credibility associated with a personal testimonial.  The definition of a testimonial is:  something given or done as an expression of esteem, admiration, or gratitude. In today’s economic climate, prospects are much …

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Laughter Increases Productivity? Surely You Jest.

Have you ever walked through your office while everyone is hard at work and found the atmosphere a little stifling?  Everyone may be hard at work, but the layer of stress in the air is so heavy you can cut it with a knife.  Deadlines, budgets, and projects – oh my! Sometimes I long for …

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